How is an AI agent different from a regular chatbot?

A regular bot follows preset buttons and gets lost when a person types their own question. The agent understands questions asked in the customer's own words, answers from your materials, finds a product or service and steers the conversation towards a lead on its own.

Will the AI agent make things up?

It answers only from your website, files and catalogue. If the answer isn't there, it says so and offers to connect the customer with a person. Before launch you can check the answers in the test chat and fix them.

Does the agent work in Instagram and Telegram?

Yes. In Telegram, the same agent answers customers in your bot. For Instagram, msg8 has a separate AI agent: it replies to DMs and comments and moves a conversation from a comment to DMs. More: Instagram, Telegram.

Can I connect my CRM?

Bitrix24 and amoCRM connect directly. Leads can also go to Google Sheets, email or Telegram, and your developer can send them to any other system.

What if a customer wants to talk to a person?

You can join any conversation at any moment and reply yourself. The agent also calls in your team when needed: a complaint, a return, or a request to talk to a person. You can reply straight from Telegram.

Will it work if I sell services, not products?

Yes. The agent explains your services, prices and timelines, answers questions and collects requests for a consultation, an on-site measurement or a call. It suits clinics, schools, renovation companies, law firms, agencies and any other service business.

I don't get much traffic. Is it worth it?

Yes. The fewer visitors you have, the more each one is worth. Lookera gets leads even with about 100 visitors a day: the agent talks to every one of them and answers at night and at weekends.

How much does it cost?

You can start for free; paid plans start at $10 a month. That is less than a few days of a salesperson's time: the plan pays for itself if the agent brings in just one or two extra sales a month. If you want everything set up for you, there is a paid done-for-you launch.

AI agent for sales on your website, Instagram and Telegram

AI sales agent for your website, Instagram and Telegram

It starts the conversation with your customers, explains your products and services, collects contact details and sends you the lead. Around the clock, wherever customers message you: on your website, in Instagram and in Telegram.

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Why customers leave without getting in touch

Most visitors leave without a word: only a few in a hundred send an inquiry. Someone reads the page, can't find the answer to their question and closes the tab. A regular live chat just waits to be clicked, and when someone does click, it asks for a phone number before helping with anything. A salesperson replies an hour later or the next morning, and in the evening and at weekends nobody replies at all. Instagram is no different: a question in DMs or under a post waits hours for an answer, and the buyer goes to whoever replied first.

The msg8 AI agent works in two steps. First, it starts the conversation at the right moment, so far more people open the chat. Then it advises them the way a good salesperson would and takes the conversation all the way to a lead. It answers in seconds and never goes home.

Where the agent sells

On your website.
It writes to visitors first, based on time on the page, scrolling, exit intent and where the person came from. It recommends products from your catalogue, sees the cart and takes a contact. More about the AI chatbot for websites
In Instagram.
It replies to DMs and comments within seconds, moves a conversation from a comment to DMs, knows which ad, story or post the customer came from, and follows up if the customer goes quiet. More about the AI agent for Instagram
In Telegram.
The same agent answers customers in your Telegram bot, understands screenshots, collects leads and calls your team straight in Telegram. More about the Telegram bot

How the agent works

1
It recognises the visitor.
It sees where the person came from (ads, search, social media), whether this is their first visit, whether they are on a phone or a computer, which pages they viewed and which city they are in.
2
It writes first, at the right moment.
After a few seconds on the page, when the person scrolls down, is about to leave or comes back. The first message matches where the person came from and what they are looking at.
3
It advises like a salesperson.
It answers from your website and the files you train it on. In a shop it finds products (“a sofa under 200 cm, in stock”) and shows them with photos. On a services site it explains what fits this particular person and quotes prices and timelines from your price list.
4
It takes a contact and passes on the lead.
It asks for a phone number or email and sends the lead wherever you work with customers: Google Sheets, email, Telegram, Bitrix24, amoCRM or any other system. The lead includes a short summary of the conversation and the page the person came from. Complex conversations go to a human.

How the agent sells

The agent follows the rules top salespeople work by. We test them on our customers' real conversations.

It opens with a simple question, not “How can I help?”
The first message continues what the person sees on the page and offers two or three quick replies, like “Is it in stock?” or “How much is a kitchen renovation?”. People answer a question like that far more readily than an open one.
It talks about what matters at this stage.
While the person is still browsing, the agent helps them make sense of the options. When they look at a specific product or service, it gives the details. When they are in the cart or on the pricing page, it talks about timing, terms and cost. It often doesn't need a discount: early on, help works better; at the end, price and terms decide.
Help first, phone number later.
The agent asks for a contact once it has helped: found an option, worked out a price, answered a question. And it says right away what happens next. It accepts a number in any format and never makes people fill in extra fields.
In B2B and IT it asks for an email.
If that is the norm in the niche, the agent asks for an email instead of a phone number.
It doesn't feel like surveillance.
Traffic source and behaviour help it choose what to talk about, but it never writes “you looked at three sofas”: messages like that push people away.
It never pretends to be human.
When a person is needed, it calls one in.
It is built for phones.
According to msg8 data, 70–80% of visitors to our customers' websites come from a phone, so messages are short and never cover the page.

What else it does

Answers in seconds, day and night.
Replies in the visitor's language.
Remembers a visitor between visits for up to six months.
Understands photos and screenshots that visitors send.
On setup, it works out your niche and your site's style and picks opening-message scenarios by itself.
Shows the funnel “visitors → opened the chat → conversations → leads”, common questions, and the questions it couldn't answer.
Your dashboard has an “Assistant” section, a chat for you: ask it in plain words how things are going or what to fix, and it prepares the change. Nothing changes until you click “Apply”.

Case study: a furniture store

Nastoyashchaya Mebel, an online furniture store, connected the agent to its website and its product catalogue.

+410 leads: in the first month.
46%: of conversations end with a lead. A conversation here means the visitor wrote in the chat, not just opened it.
22%: of inquiries arrive outside working hours, when the team has gone home.

“This chatbot sells like it's on commission”

— Roman, owner of AOAR

Case study: a luggage store

Ice-Land, an online luggage store in Belarus with a showroom in Minsk. The agent advises shoppers on the website and invites them to the showroom.

1.2% → 2.8%: website conversion to a lead: the yearly average before msg8, and after the agent was installed. That is 2.3× more leads from the same traffic.
1 in 5: leads from the agent arrives at night, when the sales team is off.
~50: shoppers a day get advice from the agent, which invites them to the showroom, so managers receive ready leads.

AI agent, chatbot or a human salesperson

	Button chatbot	msg8 agent	Human salesperson
Answers questions asked in the customer's own words	No, only by script	Yes, from your materials	Yes
Writes first	On a timer	Based on source and behaviour	Rarely
Works at night and at weekends	Yes	Yes	No
Finds a product or service	No	Yes	Yes
When it asks for a contact	Right away, before helping	After it has helped	Depends
Complaints, returns, unusual orders	No	Hands over to a human	Yes
Cost	Low	From $10 a month	Salary and taxes

It works well as a team: the agent takes the first contact and routine questions, and people handle complex deals.

If your website already has a live chat

A typical chat widget mostly waits for the visitor to write first, shows everyone the same invitation, and needs a person on the other end. The msg8 agent starts the conversation based on the page and the visitor's behaviour, answers from your materials and catalogue, works at night and at weekends, and sends leads to your CRM. Your team stays: they can join any conversation in one click.

From question to purchase

The agent guides the buyer all the way: it answers questions, finds a product or service, sees what is in the cart and brings the buyer to a lead or a purchase on your website. If the person wants to discuss details with your team, the agent hands over the whole conversation, so your team doesn't have to ask the customer again. If the answer isn't in your materials, the agent doesn't make things up: it says so and calls in a person. Those questions are collected in a separate list so you can add the answers.

Set up in 5 minutes

1
Enter your website address. The agent studies the pages on its own.
2
Ask it questions in the test chat and adjust the answers if needed.
3
Add one line of code to your site, no developer needed. There are guides for Shopify, WordPress, Wix, Webflow, Squarespace and Tilda.

If you run a shop, connect your product list: as a file, a feed link from your store platform, or a Google Sheet. Prices and stock update automatically.

Our customers get their first leads within hours of launch. If you'd rather not set it up yourself, order the done-for-you launch: within a month the msg8 team connects your catalogue, knowledge base and CRM, sets up scenarios and triggers, reviews the first conversations and sends you a report with the numbers.

Pricing

There is a free trial, no card required. Paid plans start at $10 a month. If you'd rather not set it up yourself, there is a paid done-for-you launch. See all plans

Frequently asked questions

See the agent on your own site

Start a free trial: the agent studies your website, and you see right away how it answers your customers.

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Getting started is easier than it looks

In 30 minutes, an expert will look at your website, show you how the AI agent would sell your products and services, answer your questions and share tips that raise conversion in your niche. Then it's your call: set it up yourself for free, or order a done-for-you launch.