AI chatbot for Telegram that answers customers and calls your team when needed
The msg8 agent answers in your Telegram bot around the clock: about products, services, prices, delivery and how to set up your service. It understands text and screenshots and collects leads. Complex questions go to your team, and they reply straight from Telegram.
Why use a Telegram bot for business
An AI bot in Telegram takes the repetitive questions off your team and answers the customer right away, not when someone is free. Telegram has more than 1 billion monthly users (Pavel Durov, March 2025). Many customers would rather send a message than fill in a form or call.
Most of our customers connect Telegram for support: the agent answers about orders, delivery, prices and setting up the service. Another group is bloggers and experts: the bot answers followers about courses, consultations and partnerships while the author makes content.
Telegram has an advantage a website doesn't: you know who wrote to you. On a website, a visitor stays anonymous until they leave a number. In Telegram, you see the name and account of everyone who messaged the bot, and the conversation stays in the chat, so you can come back to the customer later. Once they leave a phone number or email, the contact is saved in the msg8 dashboard under “Clients”.
What the msg8 AI bot for Telegram does
- 1
Answers from your knowledge base.
The agent learns from your website, files (PDF, Word, Excel) and your answers to common questions. It replies in its own words, not with preset buttons. It is the same knowledge base as the agent on your website, so there is nothing to set up twice.
- 2
Understands screenshots and photos.
A customer sends a screenshot of an error, a product photo or a receipt, and the agent takes it into account.
- 3
Sends links.
The agent replies with text and a link to the right page: a product, prices, a how-to guide.
- 4
Collects leads.
The phone number or email a customer leaves is saved under “Clients”, and the lead goes to Bitrix24 or amoCRM just like a lead from your website.
- 5
Hands complex questions to your team.
The conversation goes to a person when the customer asks for one, when the question matches one of your rules (refunds, complaints, payments) or when the agent is not sure of the answer.
- 6
Answers in the customer's language.
The same agent talks to customers in English, Russian and other languages.
Your team replies straight from Telegram
Your team doesn't need to sit in the dashboard: when the agent hands over a conversation, a card with the customer's question arrives in their Telegram. They reply right there, the customer sees the reply under the team member's name or a label you set, such as “Support”, and the conversation is saved in msg8. Once the issue is solved, one button hands the conversation back to the agent.
New lead alerts arrive there too, including leads from your website. A small team doesn't have to watch several windows: handed-over conversations and leads land in one Telegram on their phone.
AI chatbot vs a regular Telegram chatbot
A regular Telegram chatbot walks the customer through buttons and flows: “Choose a section”, “Press 1”. When a question doesn't fit the flow, the bot says “Sorry, I didn't get that” or sends the customer to a person.
An AI chatbot understands a question asked in the customer's own words and answers from your knowledge base. There are no flows to draw: you give the agent your materials and rules. AI can still make mistakes when the answer isn't in your materials. That is why msg8 has a “Hand over when the bot is unsure” switch: with it on, the agent calls a person in doubtful cases instead of guessing.
Telegram bot for sales and support: examples
Support for an online service
A customer sends a screenshot of an error, the agent explains what to click and links to the guide. Refund questions go straight to a person.
Online store
The agent answers about stock, sizes and delivery by your rules, explains how to check an order's status and links to the product.
Services
A salon, clinic or studio: the agent explains your services and prices and takes a contact for booking.
Bloggers and experts
The bot answers followers about courses, consultations and advertising, and passes partnership offers to you.
How to add AI to your Telegram bot
- 1
Create a bot in Telegram.
Open @BotFather, create a bot and copy its token, the key msg8 uses to connect to the bot.
- 2
Paste the token into msg8.
In the dashboard, open “Telegram bot” under “Integrations” and paste the token. No code needed.
- 3
Add your team.
Add the people who will reply to customers from Telegram and get lead alerts.
- 4
Share the bot link.
Put the t.me/your_bot link on your website, Instagram, emails or a QR code.
You can connect the bot yourself with our guide, or with paid help from our team.
What to know about Telegram before you launch
The bot can't message first
Under Telegram's rules a bot can't start a conversation: the customer has to open the bot and press “Start” (Telegram). So put the bot link where your customers see you.
It is a separate bot, not your personal account
Telegram marks bots with a “bot” label. Customers rarely mind: what matters to them is a fast answer.
No unsolicited messages
Telegram's rules forbid spamming users (Telegram). The msg8 agent only replies to people who wrote first.
Privacy policy
If your bot has no privacy policy of its own, Telegram applies its standard one (Telegram). You can add a link to yours in @BotFather.
Pricing
The AI bot for Telegram starts at $10 a month. You pay for the agent's replies, not for the number of customers: greetings and your team's replies don't count. You can try the agent for free on your website. See pricing
Frequently asked questions
Connect the agent to your Telegram bot
Try the agent for free on your website, or send a request and we'll answer your questions about connecting Telegram.
Getting started is easier than it looks
In 30 minutes, an expert will show you how the agent would answer your customers in Telegram, answer your questions and explain how to connect your bot.
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