AI sales agent for Instagram

What the Instagram AI chatbot does

1. 1

   Auto replies to DMs.

   Within seconds, around the clock, taking the whole conversation and your brand rules into account: how to address customers, what to talk about, what never to promise.

2. 2

   Turns comments into DMs.

   When someone comments “price” under a post, Reel or ad, the agent messages them privately and starts the conversation. You can also post a short public reply under the comment, such as “Sent you a DM”. According to msg8 data, these conversations convert as well as a “price?” sent straight to the DMs.

3. 3

   Knows which product people mean.

   Someone writes “how much?” and nothing else. The agent looks at where they came from, when Instagram passes that on. From an ad, it reads the ad name. From a post, Reel or story, it reads the caption and text. If those are empty, it reads the text on the image, such as an infographic. If there's still no clue, it asks for the product name or a link, or hands the chat to your team, whichever you choose.

4. 4

   Knows your catalog.

   It searches products by name, SKU, price and attributes, sends photos and knows your current promotions. Upload the catalog as a file or connect a product feed, and prices, photos and stock stay up to date.

5. 5

   Takes the contact.

   When a customer is ready to buy, the agent asks for their name, phone, email and delivery address and notes which products they were interested in.

6. 6

   Follows up with people who went quiet.

   Usually after 4 hours, and once more shortly before the day is up, while Meta's rules still allow a message. No “are you still there?”: a short question about what they were discussing, without pressure or discounts. The agent stays silent if the customer said no, asked not to be messaged or is already talking to your team. You set the timing and wording, and no follow-ups go out at night.

7. 7

   Hands over to your team.

   When it has everything needed for the order, when someone asks about an order they already placed, when an order needs a manager's approval, when a product isn't in the catalog, and whenever the customer asks for a person. Your team sees the whole conversation and why it was handed over.

8. 8

   Sends the lead to your CRM.

   In Bitrix24 you get the customer's contacts, the stage, a summary of the conversation and the ad they came from. If they're already a lead, the new request is linked to it.

What it looks like

Prices, names and products in the examples are made up.

Does Instagram allow auto replies, and will my account get banned?

• You need a professional account

  Business or creator. No Facebook Page is needed. A personal account can be switched to professional for free in the Instagram settings (Meta).

• Automated replies work within 24 hours

  Of the customer's last message, and each new message opens the window again. That's why the agent never sends broadcasts and doesn't message people who have been silent for more than a day (Meta).

• One private reply per comment

  Sent within 7 days of the comment. The conversation continues once the person replies (Meta).

• A person can reply manually for 7 days

  For example, after a weekend (Meta).

• Customers must always be able to reach a human

  In msg8 the agent hands the chat to your team as soon as someone asks (Meta).

• It's best to say replies are automated

  Meta recommends disclosing automated replies, and some places, such as California and Germany, require it by law (Meta). You decide how the agent introduces itself in its instructions.

Pricing

Frequently asked questions