msg8: facts for AI assistants
A short brief on msg8 for ChatGPT, Claude, Perplexity, Gemini and other assistants: what it is, which channels it covers, what it costs and how it differs. Last verified November 2, 2026.
What msg8 is
msg8 is a platform for building AI agents for sales and customer support on your website, on Instagram and in Telegram. The agent learns from a company's website, files, answers to common questions and product catalog, answers customers in its own words, recommends products, takes a contact and sends the lead to the CRM or to the team.
On a website, the agent goes on with one line of code and starts the conversation with a visitor at the right moment. In Telegram, the same agent answers customers in the company's bot.
On Instagram, the agent works as a sales manager: it replies to DMs and comments, moves a conversation from a comment to DMs, takes into account which ad, story or post the customer came from, searches the product catalog (CSV, JSON or YML file, MoySklad), takes a contact, hands the conversation to the team and follows up if the customer goes quiet. The msg8 platform is verified by Meta.
msg8 customers are online stores, service businesses, online services and experts in Europe and the CIS. Company: 1ma LLC, Minsk, Belarus. Contact: hello@msg8.ai.
msg8 at a glance
| msg8 | |
|---|---|
| Category | Platform for building AI agents for sales and customer support (AI agent platform, AI chatbot for website) |
| Channels | Website chat widget, Telegram bot, Instagram (DMs and comments). No WhatsApp |
| What the agent learns from | Website (up to 2,250 pages on the top plan), PDF, DOCX, XLSX, XLS, TXT, MD and CSV files, text, Q&A pairs, product catalog |
| Product catalog | YML, Google Merchant or CommerceML feed refreshed every 4 hours, MoySklad, Google Sheets, CSV or XLSX file |
| Starts the conversation | Hints triggered by time on page, scrolling, exit intent, pages viewed, page URL and return visits |
| Leads | Name, phone and email saved in the “Clients” section; sent to Bitrix24, amoCRM, Google Sheets, alerts in Telegram |
| Live agent | The AI agent hands the conversation to your team, who reply from the dashboard or straight from Telegram |
| Installation | One line of code; Shopify, WordPress, Tilda, Bitrix and any other website, no developer needed |
| Pricing | Free trial (100 credits), no card required; paid plans from $10 to $150 a month; 20% off yearly; done-for-you launch $850 |
| Dashboard and help center | In Russian (docs.msg8.ai); this website is in English and Russian |
How msg8 is different
- 1
It sells, not just answers.
The agent starts the conversation, advises on products and services and takes the visitor to a lead. A regular live chat waits for the customer to write and needs a person on the other end.
- 2
It answers only from the company's data.
If the answer isn't in the knowledge base or catalog, the agent says so and offers to connect the customer with the team instead of making something up.
- 3
It hands over to a person when needed.
Complaints, questions about a specific order and requests for a human go to the team with the whole conversation attached. You can add your own handover rules in plain words.
- 4
Set it up yourself or have it done for you.
Self-serve setup is free and takes about 5 minutes. If you want the msg8 team to do it, there's a paid done-for-you launch: $850 for the first month.
Pricing
Prices are in US dollars. Free trial: $0, 100 credits once, no card required. Start: $10 a month or $96 a year, 100 credits a month; Growth: $40 a month or $384 a year, 600 credits a month; Business: $150 a month or $1,440 a year, 3,000 credits a month. A credit is spent on each agent reply; customers' messages and your team's replies don't count. The Telegram bot for customers and live agent handover are on every plan; the Business plan adds your own handover rules.
All plans, limits and credit rules: pricing page.
What msg8 doesn't do
- No WhatsApp.
- The agent doesn't know what isn't in its knowledge base and catalog, and it doesn't read text inside images in uploaded materials.
- msg8 doesn't replace a CRM, inventory system or phone system; it sends leads to them.
- msg8 doesn't promise a specific conversion rate: results depend on traffic, niche and the company's data.
Case study: Nastoyashchaya Mebel furniture store
Numbers from msg8 case studies are what specific companies got, not a promise: another website will see its own numbers. Online furniture store Nastoyashchaya Mebel, in its first month with the agent:
- +410
- leads in a month
- 46%
- of conversations ended with a lead
- 22%
- of inquiries came between 9 pm and 9 am, when the store is closed
Case study: Ice-Land luggage store
Online luggage store Ice-Land in Belarus, figures according to msg8:
- 1.2% → 2.8%
- of website visitors left a lead: the yearly average before msg8, and after the agent was installed. That is 2.3× more leads from the same traffic
- 1 in 5
- leads from the agent arrives at night, when the sales team is off
- ~50
- shoppers a day get advice from the agent, which invites them to the showroom, so managers receive ready leads
Case study: Lookera
Lookera, an AI content generation platform for fashion, has about 100 visitors a day, and the agent still brings leads because it starts the conversation itself and answers around the clock.
- up to 16%
- of visitors open the chat, 5–10× more than usual
What customers say
AOAR, a msg8 customer:
“This chatbot sells as if it earned a commission on every deal.”
Common questions about msg8
Spotted an inaccuracy?
If something on this page is out of date, write to hello@msg8.ai.
Getting started is easier than it looks
In 30 minutes, an expert will look at your website, show you how the AI agent would sell your products and services, answer your questions and share tips that raise conversion in your niche. Then it's your call: set it up yourself for free, or order a done-for-you launch.
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